Our New Book Coming Late Fall of 2017
The Age of SURGE
Our upcoming book reveals a new human-centered approach to scaling agility and transforming companies for digital.
A new science backed framework for more rapidly scaling speed, agility, and digital innovation across the entire organization.
“In Surge, Murphy and Mase show they are the dinosaur whisperers, trustworthy and brilliant guides for taking large companies threatened with extinction on a journey to perpetual adaptation and innovation. The book provides the necessary guidance to advance through digital disruption by exploiting an approach based on both qualitative neuroscience and the reinvention of modern management tools including OKRs. The coverage of OKRs 2.0 alone makes the read worthwhile. ”
Founder and managing partner of Jabbok River Group and Faculty at Northwestern McCormick School of Engineering
“While most authors of books on digital transformation focus on technology, Murphy and Mase center their discussion on the organizational side of digital. They thoughtfully explore essential topics including leadership, talent management, and communication – important enablers of digital transformation that make the technology part of the digital story look easy by comparison.”
“Anyone implementing OKRs at scale should read this book. This book breaks new ground. The topic of digital transformation and how to organize a modern business at scale seemed intractable. The authors reflect on real-world examples from recent digital transformations within large organizations to create pithy business maxims that you’ll be able to apply at work right away.”
OKRs.com founder and co-author of Objectives and Key Results: Driving Focus, Alignment, and Engagement with OKR
“We’re in an era where emerging companies are disrupting every industry and incumbents in those industries are searching for ways to transform themselves in the face of this competition. Surge provides leaders with a clear approach to driving and managing the change necessary to truly transform their organizations. I’d recommend that anyone looking for a holistic framework for driving digital transformation in their organization read this book.”
CEO and Founder of Apprenda, Inc.
“Surge is a fantastic book showing readers how to deal with the volatility, uncertainty, complexity, and ambiguity (VUCA) of the world of digital business. It molds research backed inspiration into concrete, practical advice. If you're a leader faced with the challenge of pulling an organization into the 21st century, this book is sure to help.”
Author of Managing for Happiness, Management 3.0. and CEO of Agility Scales
“The digital tsunami is upon us. Organizations are facing wave after wave of disruption at a pace where it is no longer possible to 'ride out' the storm. With the right digital leadership that promotes creativity, autonomy and speed, executives will soon realize the full potential of the organization. Surge can be your navigation chart in these disruptive times and offers a framework to take the storm head on.”
Chief Digital Officer, Vertiv
“Surge is a must-read for any business leader who aspires to lead their company in the emerging age of exponential innovation. The authors use their vast experience in helping organizations transform to provide a revolutionary framework for successful, and continuous, digital transformation, by connecting the dots of personal ethos, leadership mindset, organizational systems, company culture, and digital technologies.”
Author of In our Own Image, and Digital Lead, Willis Towers Watson
“The hallmark of the modern enterprise is that every company is a software company. Surge presents fresh and clear thinking on how to manage the ongoing waves of technologies that shape and reshape businesses.”
Founder and CEO, Conteneo and Former Board Member, The Agile Alliance
“For leaders who see themselves as lynchpins of change, Surge is an essential companion and guide. It is the first book that I have read, that interweaves the personal, team, relational, organizational, as well as technical aspects of change into a reach tapestry with a powerful narrative.”
Chief Data Officer of CareCentrix
“In Surge: Navigating the Digital Tsunami the authors lay out the task facing companies for what it is: a combination of personal evolution with company transformation. In clear, do-able stages the book helps decision makers keep track of where they are on the journey to being more agile in a world that demands agility.”
Author of Decision Making for Dummies, blogger for the HuffPost Great Workplace Cultures
The global forces of digital are putting traditional companies at risk of irrelevance. In their place is an emerging, more complex organizational species, one built to thrive amidst volatility and uncertainty. These new digital native companies embrace complexity and ambiguity. What traditional companies see as impending disaster, digital native companies see as opportunities—and as a result, they are growing exponentially. In order to compete in this new world, traditional companies must transform their organizations, but this transformation is not just technical. In fact, the transformation that matters most now is human, cultural, and structural.
Surge offers a provocative alternative to those espousing shiny new tools, technology and cut-and-paste formulas borrowed from the digital elite. Built on the science surrounding the influence of social systems, neuroscience, and complexity, Surge provides a pragmatic framework for exploiting these social forces for rapid, profound, and continuous digital innovation and Enterprise transformation.
Foundations of Digital Transformation
Chapter 1: Start Where You Are
Your organization isn’t broken—now is the time to disrupt it. Start where you are is the fundamental principle of your journey. Push your company to the edge of chaos. Find your new equilibrium.
Chapter 2: The Digital Wave Journey
VUCA—Volatility, Uncertainty, Complexity, and Ambiguity—is the paradigm for every digital wave journey. On this journey, your company will embark on a process of transformation that moves through waypoints of digital disruption. Built on experimentation, testing, and learning, the journey will alter both the human and technical spheres of your organization.
Chapter 3: Coordination Without Bureaucracy
The Industrial Age principles of linearity and hierarchy no longer work. Only when organizations are viewed as complex ecosystems, rather than complicated machines, can they become living networks built for digital transformation.
Chapter 4: Strive - Agile Performance Management for the Enterprise
Invented by Intel’s Andy Grove, OKRs (Objectives and Key Results) challenge organizational teams to think in a new way. Using precise objectives and measurable results tuned to the company’s mission, vision, and values, OKRs create the most resilient management ecosystems in the marketplace.
The Five Elements of Digital Transformation
Chapter 5: The Components of Digital Transformation
To deconstruct hierarchical monoliths within your organization and turn them into the loosely coupled components that characterize a vibrant, healthy ecosystem, you need to function like a start-up while operating with the complexity and scale of an established enterprise. Digital transformation is the process by which you’ll form this complex, adaptive system.
Chapter 6: Activate the Collective
Language builds human communities—and companies. Purposeful language will stitch together the world of the company. Use it to breathe life into the organization and invigorate the people who make the words into realities.
Chapter 7: Embrace the Cauldrons
The cauldron captures a nonlinear approach to creative transformation. The cauldron is a scenario that creates purposeful tension to inspire innovative approaches to complex problems. Positioned within the productive discomfort of not knowing, cauldron teams must engage the red line of change.
Chapter 8: Engage the Middle
As social platforms, middle managers are critical to organizational networks, particularly as horizontal relationships emerge. Middle managers—the vital components of the middle network—can make departmental silos permeable, affirm direct action, and perform crucial work in and on the company.
Chapter 9: Fuel a Digital Culture
The digital transformation requires a transformation in leadership, as well. Leading digital demands a personal transformation that breaks from previous models of leadership to engage with a style of leadership that is both interactive and flexible. Released from the past and prepared for the future, the digital leader solves problems by commissioning new leaders, diminishes personal authority, and strategically empowers others within the network.
Chapter 10: Amplify the Emergement Culture
In any system, people interact with each other and with their environment. As these complex interactions develop, culture emerges. While you cannot create culture, you can create the conditions to guide and shape it. Furthermore, you can amplify your emergent company culture to build a durable organizational ecosystem.
Chapter 11: Navigating the Digital Tsunami
Digital is an uncharted journey that can only be realized through navigation. With the technical, social, cognitive and cultural tools revealed, your opportunity is to move past prescriptive roadmaps and shiny new technology tools into a world of continuous adaptation and innovation.